Since the health crisis caused by the pandemic has forced businesses to shift to ecommerce software firms now vie for recognition amidst increased competition. In assessing the different ways by which B2B decision makers can be reached, many tech firms are turning to virtual events in optimizing their brand’s marketing campaigns.

Face-to-face presentations have taken a backseat at the moment. Yet the need to convince corporate leaders remain. Every technology company must first demonstrate how the solutions offered can help a B2B attain financial goals, address emerging issues and hurdle present and future business challenges. Decision makers have to have concrete and actual examples of how software offered as solutions can create a dramatic impact on their economic success as an ecommerce operator.

While virtual events are the likeliest solutions that software companies can harness in optimizing marketing campaigns, there are important trends that software vendors need to consider when developing technology for their target B2B audience.

Current Trends That B2B Brands Aim to Achieve via Digital Technology

Although most B2B brands have made their existence known by way of websites, these Internet-based domains often serve as mere information channels for their products or services. That most that such websites do is to provide leads that sales agents follow up by using old school selling strategies.

However, since digital technology has advanced in recent years, B2B brands contemplating on integrating software that promises substantial Return on Investment (ROI) aim to achieve the following:

1.  Improve new customer acquisition by tracking and managing B2B customer experience and by personalizing services, as well as by providing faster order processing and fulfillment.

2.  Achieve faster growth in online market spaces, by way of technology that enables a B2B brand to sell not only through its website but also in social media platforms and in B2B websites of comparison shopping engines.

3.  Capability to combine online operations with B2B mobile commerce.

4.  Ability to offer B2B customer loyalty programs.

After considering what B2Bs are looking for in digital solutions, tech firms still need to find ways to reach B2B customers who will attend their virtual marketing events.

Importance of Supporting Digital Marketing Campaigns with Traditional Banners

While all industries are trying to attract attention online by way of email marketing, publishing online content, leveraging social media platforms particularly those that allow video presentations and/or by partnering with influencers, one important tool that many ecommerce participants have overlooked is the traditional banner.

Not many are aware that recent studies have shown that as digital spaces and online marketplaces have been inundated with digital banners, a phenomena known as “digital blindness” among web visitors has drastically reduced the efficiency of those marketing tools.

Most B2B audience visit the web with one specific purpose in mind, while with a resolve not to be distracted by banners popping-up with unnecessary advertisements.

In New York, B2B businesses prefer to support their online marketing campaigns with traditional banners nyc travelers, commuters and pedestrians can stare at while waiting for traffic lights to change. Some traditional banners announcing virtual events appear in nyc communities, where invited speakers of a specific virtual event reside.

Traditional banners are powerful marketing tools that can imprint information in the minds of those that constantly see them; including people connected with B2B organizations looking to improve their ecommerce sites with digital solutions.